Orality and media intersect as digital media reshapes oral traditions and communication practices, extending reach and creating new forms of engagement. Drawing from 30 years in Asia and experience in digital ministry, this article highlights how media amplifies the Gospel by addressing orality, particularly among audiences resistant to text-based methods. Using Paul’s strategy of cultural adaptation, digital platforms emerge as “common ground” for evangelism. Media allows preservation and contextualization, enhancing storytelling and connecting to cultural practices. Practical approaches, such as local leadership training, empower communities and create lasting digital ministries adaptable to diverse cultural needs.
Watch the related webinar presentation.
Bill and Kim founded and continue to direct Asia Pacific Media, launching the ministry in 1988 in Manila. They also served as Area Directors of Assemblies of God personnel in Southeast Asia from 1998-2017. Asia Pacific Media empowers Christian leaders in Asia and the Pacific Islands to use and produce media for spreading the Gospel. Bill and Kim have two sons, five grandsons, and a granddaughter.
Leave a Reply